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What are Trigger Words? There are several TOOLS you can use to increase interest and push your customer to take action, and trigger words are one of them. These are words that have been proven time and time again to result in a more action. Trigger words play on the psychology of how our brains [...]

Amazon is testing a boutique style brick & mortar store in NYC called Amazon 4 star. The retail giant is already capturing a huge share of dollars with their online presence.  Now it seems, they are actively growing physical channels as well. The data and resources available to Amazon is a force not to be [...]

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"IF YOU WANT NEW CUSTOMERS TO SEE WHAT YOU HAVE GOING ON YOU NEED TO GO WHERE THEY ARE LOOKING"    With over 45% of people searching google daily for local products & services, optimizing  your business to the top of those searches is an opportunity to drive massive amounts of targeted traffic for FREE. [...]

It’s the white elephant in the room that every retailer (big & small) is talking about...  Getting More Foot Traffic into Brick & Mortar Businesses While our first instinct is to use traditional paid marketing tactics – advertisements, mailers even local radio & tv stations, the first place I tell EVERY brick & mortar business to [...]