I had my dream job – or so I thought …
working for a major designer brand in New York City with free clothing, paid lunch, travel, and expensive dinners at the finest restaurants I was making six figures …
…yet I was miserable.
The days were long, the commute was rough, the money was great but I had no time to enjoy it, there was no job security, and worst of all I didn’t like the industry or the boss I worked for. I wanted to open my own store, actually I wanted to open several stores, but everyone was quick to point out the failure rate of small business – they thought I was nuts!
…but I had a plan
I knew insider secrets from working with the big department stores…I knew numbers. I saw what overwhelmed the small stores I was working with….I knew what NOT to do. From in-store events I talked with hundreds of customers and had a true feel for… I knew what motivated them to buy
I combined my experience with the structured set up of the most successful small businesses, and created a blueprint that I could use to get my store open and running without having to leave my job.
I worked longer and harder than I ever had in my life. Every morning I woke up second guessing my decision, fear would shake my confidence, I didnt want to fail. But I weighed the odds…
Failure versus regret and I knew I had to try because failure wasn’t a guarantee, but regret was
And I’m glad I did, within months my store was successfully – and profitably – generating sales and rapidly growing a repeat customer base. So much so, that on my one year anniversary, I opened my second location, and left my job to run my business.
The blueprint gave me a system, a guided process I could follow, that allowed the store’s to run effortlessly, and begin building value from the start. I grew a strong brand, hired women who have become life-long friends, traveled to exotic places and had more time with my son.
More importantly, in the span of over 16 years, my four stores provided jobs for over 50 women, donated 100’s of clothing items to charity, raised money for breast cancer, funded a few dreams for needy children through make-a-wish, supported the local chamber, school, PTA, hospital, church and so much more.
My journey wasn’t easy, it was filled with ups and downs, shifts and challenges all the time. But my industry knowledge, the supportive team I built, and the structure I put in place, allowed me to weather the storms and take advantage of the opportunities that come from change.
The best advice about entrepreneurship is this…change is inevitable, if you really want to skyrocket your business, you need to invest in yourself and continue learning.
With a new life change, I retired from brick & mortar and had the time & freedom to dive head first into the new changing business landscape. I learned ecommerce, niche marketing, manufacturing and social media. I got a degree in digital publishing, and worked with the top coaches in product development, Facebook advertising, visual, video and online marketing.
Now I Serve in a Much Bigger Way
I am determined to change the path to successful entrepreneurship for women,
After 30+ years of personal experience and working with hundreds of small businesses, I know how challenging and overwhelming it can be, especially brick & mortar….
The reality is, there are multiple roles involved with being a brick & mortar entrepreneur – buying, merchandising, accounting, customer service, planning, managing, social media marketing, Human Resources…and more. There’s not enough good, accurate advice or a structured approach to building a business today, that clears up confusion and relieves frustration.
I’m working to change that, through free content, trending tools & resources, paid online courses, and done for you action guides. Simplified plans that walk you through the steps to quickly create a strong business that is personalized to the expectations of what you want to achieve.
Whether your just starting out, need help with your business, or your looking to take it to the next level, we’re here to help.
Head on over to my Get Started Page and click the link to apply for a COMPLIMENTARY Discovery Call to talk about your goals.
Best Wishes on Your Journey,
Jodi
Jodi
A little bit about me….I am an eternal optimist and stubbornly determined.
I like to keep it real and don’t care much for negativity.
I teach what I know and brainstorm what I don’t. I consider myself a strategist not an expert…{because at the rate things change, I think it’s pretty hard for anyone to call themselves such}
I have a small business mind and when I see or hear something thats working, I immediately think of ways it can help them.
… Oh and I love the beach, have a son with a beautiful heart, and enjoy drinking my morning coffee on my tiny front porch.
